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Nestle’s Nespresso is going all digital with its spanking new YouTube channel, which promises all kinds of engaging content but, for now anyway, is the usual stuff and a new campaign featuring Gorgeous George and his pal Matt Damon. Still have my doubts about this branded content business.
The campaign is by long-term agency McCann (although fellow IPG shop Lowe gets a credit too along with more creative directors than you can shake a stick at). And really it’s advertising from the Mad Men era with the old formula ‘2c’s in a k’ replaced by George and Matt.
You’d expect Damon to get a bit more screen time but maybe they couldn’t think of much to say about recyclable capsules.
But George and his pal are valuable properties so maybe this was a case of DDTB (don’t drop the ball). A bit of adventure wouldn’t go amiss though.
