Tag Archives: Nestle

It’s always nice to end the year with an account win and Mother has done so with SlimFast in a pitch while Lucky Generals has landed a brief from the Guardian to expand its international reach and revenue. The Guardian ...

Are brands rediscovering the joys of TV in this tricky year for digital ads? Nestle’s Aero hasn’t been on UK TV for six years but it’s bouncing back with this perky number from JWT London, featuring the “Bubblophone” (as in ...

Nestle, along with just about every other big advertiser, is trying to rationalise its agencies, this time in the US according to Adweek. It spends over $600m in the US with a veritable gaggle of agencies including McCann, JWT, Leo ...

Nobody ever seems to like Nescafe ads but that hasn’t stopped owner Nestlé becoming the biggest food company in the world. These days it says it’s into “health and wellness” too but don’t we all, darlings. Lately it’s been trying ...

It was probably only a matter of time before Nestle signed up will.i.am, Black Eyed Peas front man William Adams who’s somehow made himself synonymous with creativity, mostly by telling us he is. Will Bill now go the way of ...

Wasn’t Shredded Wheat the breakfast cereal that challenged you to eat three of its hyper-chewy bullets? Nestle Cereals and agency McCann have evidently been giving the brand some serious thought and produced a new “brand platform” – shredding life. In ...

Fed up with jolly – or dark and emotive – Christmas ads? Nestle and JWT London are offering what amounts to a Kit Kat radio ad on TV for jaded palates. Very brave, not least for forking out for TV ...

Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course. The target here is Mexico, which is the world’s obesity capital ...

It’s been rather a good week for Publicis Groupe, with Leo Burnett hanging on to its share of the $4bn Samsung creative account and BBH winning a place on the the tech giant’s hotshot roster along with Wieden+Kennedy. Now Campaign ...