Tag Archives: Nestle

BuzzFeed produces high-scoring moggies for Purina

If you want a viral hit get a cat and a kitten with a baby chucked in for good measure. BuzzFeed’s new online opus for Purina Friskies has racked up nearly 12m YouTube hits in a week, possibly leading owner ...

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Heineken says don’t drink, Saatchi leaves historic HQ, Droga5 – and some decent Super Bowl jokes please?

Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your ...

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Engine Group gets bigger but substantial post-tax profits still prove elusive

Peter Scott’s Engine Group, whose companies include WCRS, Partners Andrews Aldridge and sports marketing business Synergy, made a small post-tax profit £422,000 in 2012 compared with a loss of £5.2 million in the previous year. The results were affected by ...

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Prius drives Toyota to ‘Global Green Brand’ top spot

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...

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Nescafe celebrates 75th birthday around the world

Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in ...

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