Tag Archives: MullenLowe

MullenLowe buys 101 in quick fix for London

MullenLowe UK has indeed bought independent agency 101, appointing 101 founders Laurence Green (left) and Phil Rumbol as “executive partners” and Mark Elwood as ECD. The top 101 crew are on three-year earn-outs it seems, which suggests this is something ...

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MullenLowe eyes new blood transfusion from 101

MullenLowe doesn’t sound the most exciting of agencies but there’s usually a surprise around the corner and this time it’s the Interpublic-owned agency’s plan to buy London independent 101. The Lowe component of the merger with US-focussed Mullen has been ...

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Magnum doubles up with Moschino but still lacks firepower

Golin and MullenLowe have combined for this new Magnum Double/Moschino campaign – ‘release the beast’ – featuring the world’s most valuable eyebrows and some promising cartoon beasts. The beasts will feature on some Moschino bags, no doubt at a beastly ...

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More change at MullenLowe as Boston boss Cottrill leaves

They don’t let the grass grow under anyone’s feet at MullenLowe. Now AgencySpy reports that Geoff Cottrill (left), president of the network’s flagship Boston office is on his way just a year after joining with much hoopla from Converse where ...

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MullenLowe top creative Sokoloff parachutes into London

Lowe London is almost unrecognisable from the agency it was before it merged with Interpublic sibling Mullen to form MullenLowe and now there’s been a further big change with the appointment of MullenLowe’s top creative worldwide, Jose Miguel Sokoloff, president ...

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MullenLowe wins AksoNobel’s $50m Dulux global paints

MullenLowe London has won the global AksoNobel consumer business, worth about S50m, in partnership with MullenLowe Brazil. AksoNobel’s main brand is Dulux. The business moves from BBH, which tried hard with Dulux but never quite cracked it. MullenLowe pitched against ...

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Underpopulated MullenLowe debuts for Sloggi

MullenLowe has won the Sloggi account and here’s its debut effort, for Sloggi’s ‘Wow’ factor. Noticed the other day that ECD Richard Denney has now left the agency, part of a mass exodus that’s beginning to look like a pogrom. ...

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Now MD Hurrell quits MullenLowe for Mcgarrybowen

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as ...

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Profero on top as Dover moves up at MullenLowe

The takeover of MullenLowe, the result of a merger between two Interpublic networks, by Lowe’s digital arm Profero continues. One Buster Dover (who sounds rather frightening) has been appointed as managing director of MullenLowe Group in the UK. Dover was ...

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