Tag Archives: MullenLowe

MullenLowe wins AksoNobel’s $50m Dulux global paints

MullenLowe London has won the global AksoNobel consumer business, worth about S50m, in partnership with MullenLowe Brazil. AksoNobel’s main brand is Dulux. The business moves from BBH, which tried hard with Dulux but never quite cracked it. MullenLowe pitched against ...

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Underpopulated MullenLowe debuts for Sloggi

MullenLowe has won the Sloggi account and here’s its debut effort, for Sloggi’s ‘Wow’ factor. Noticed the other day that ECD Richard Denney has now left the agency, part of a mass exodus that’s beginning to look like a pogrom. ...

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Now MD Hurrell quits MullenLowe for Mcgarrybowen

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as ...

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Profero on top as Dover moves up at MullenLowe

The takeover of MullenLowe, the result of a merger between two Interpublic networks, by Lowe’s digital arm Profero continues. One Buster Dover (who sounds rather frightening) has been appointed as managing director of MullenLowe Group in the UK. Dover was ...

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MullenLowe Mediahub in surprise Western Union win

MullenLowe’s Mediahub has struck a significant blow on behalf of creative agencies trying to win back media duties by winning Western Union’s global media account against Dentsu Aegis’ Vizeum and Publicis Groupe’s Zenith. Western Union is reported to be worth ...

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Richard Warren quits Lowe after Mullen merger

You change the owners and you change the people. My colleague Paul Simons has commented today on the many changes at BBH and the dangers involved in changing an agency’s DNA. Now Richard Warren (below), who became group CEO of ...

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Knorr goes from ‘First Kiss’ to ‘Love At First Taste’

Yet another big new campaign – this is getting too much. I recall my early days at Campaign magazine (I had naively thought it to be a media magazine rather than about something called advertising, should have read it before ...

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