Tag Archives: MullenLowe

Now MD Hurrell quits MullenLowe for Mcgarrybowen

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as ...

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Profero on top as Dover moves up at MullenLowe

The takeover of MullenLowe, the result of a merger between two Interpublic networks, by Lowe’s digital arm Profero continues. One Buster Dover (who sounds rather frightening) has been appointed as managing director of MullenLowe Group in the UK. Dover was ...

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MullenLowe Mediahub in surprise Western Union win

MullenLowe’s Mediahub has struck a significant blow on behalf of creative agencies trying to win back media duties by winning Western Union’s global media account against Dentsu Aegis’ Vizeum and Publicis Groupe’s Zenith. Western Union is reported to be worth ...

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Richard Warren quits Lowe after Mullen merger

You change the owners and you change the people. My colleague Paul Simons has commented today on the many changes at BBH and the dangers involved in changing an agency’s DNA. Now Richard Warren (below), who became group CEO of ...

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Knorr goes from ‘First Kiss’ to ‘Love At First Taste’

Yet another big new campaign – this is getting too much. I recall my early days at Campaign magazine (I had naively thought it to be a media magazine rather than about something called advertising, should have read it before ...

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Unilever and MullenLowe go to jail to help Omo/Persil ‘free the kids’

Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending ...

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MullenLowe unveils ‘We Listen’ Samaritans campaign

MullenLowe London has unveiled its first work for charity Samaritans since winning the account in the summer. The campaign, funded by Network Rail, is called ‘We Listen’ and features images by photographer Nadav Kander. This follows Samaritans research showing that ...

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