MulllenLowe London has landed a significant win, the Co-op Bank, the UK’s seventh larges lender. It is believed to have pitched against Leo Burnett, the Co-op’s supermarket agency, and Mother in a review run by Murphy Cobb.
The Co-op Bank is no longer part of the Co-operative movement, going into private ownership following a capital shortfall and the exotic antics of former ‘crystal methodist’ Paul Flowers. But it remains part of the UK’s traditional heartland with its ethical stance on investments.
Co-op Bank marketing director Alastair Pegg says: “We were very impressed with MullenLowe’s excellent customer insight, which will form the basis of our brand strategy as we move forward.”
MullenLowe executive partner Tom Knox says: “As a customer-led ethical bank, The Co-operative Bank has a unique position in UK retail banking. We are very proud to have been appointed and are looking forward to working with them to leverage their co-operative heritage in today’s market.”