MullenLowe UK CEO Dale Gall is leaving after just 18 months in the hot seat, to be replaced by Jeremy Hine, a 20-year MullenLowe veteran. Gall, who came from then Lowe Group’s digital agency Profero, say he’s moving outside the industry.
Gall’s last major move was the acquisition of independent London agency 101, which seems to have gone reasonably smoothly.
But Mullenlowe in London hasn’t looked as though it knew if it was coming or going since Interpublic’s Mullen took over the one-time famous agency Sir Frank Lowe founded and sold to IPG. Before Mullen hove into view Lowe bought London agency DLKW from Creston and DLKW rule seemed to work for a while but eventually stuttered, losing key accounts like Halifax. All the DLKW team left, with the exception of former IPA president Tom Knox.
Digital agency Profero was a significant player in its heyday but, as so often, digital managers struggled to adapt to creative agency management and, no doubt, egos. M&C Saatchi London’s brief life under Lean Mean Fighting Machine is another example.
Gall (left) says: “With a strong new leadership team now in place, it’s the right time for me to move on. I have loved most of my accidental twenty years working in advertising, made some great friends and am grateful to so many people.”
New CEO Hine says: “I am joining a great team of people, with a real depth of talent and relish the challenge of working with them to take the agency to new heights.”
Any heights would do Jeremy.