The Truth Project is part of the UK’s Independent Inquiry into Child Sexual Abuse and it wants victims and others to come forward with their accounts.
Not an easy task and one which probably wouldn’t have been assisted by a dramatisation of said abuse, which would have been the default position of some advertisers and agencies.
MullenLowe has chosen a much more downbeat approach, helped by an intriguing balloon.
There’ll be lots of balloons soon, over London and Cardiff (not near an airport, one hopes.)
A grown up approach to a serious issue, nicely shot by Chris Palmer.
MAA creative scale: 8.