Tag Archives: Microsoft

IPG forms m:united to launch Microsoft ad blitz

Microsoft is entering the lists against Apple once more – dangerous, boys – with the first set of ads from m:united, the agency set up by Interpublic to handle its huge Microsift creative win. Aegis-owned Carat is the media bit. ...

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McCann picks Bisher for Microsoft creative hot seat

McCann has promoted New York office group creative director Mat Bisher (left) to ECD in charge of its newly-won global Microsoft account. Bisher is an art director who formerly worked at BBDO. Bisher deserves his promotion (and, presumably, hefty rise) ...

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George Parker: a close escape for Microsoft – and me

My good friend and “Fearless” drinking mate, Jerry Judge, did a piece the other day about the award of the Microsoft account to McCann. Oh yes in-fucking-deed… As Jerry, points out, McCann had the account a dozen or so years ...

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TBWA changes testify to anxiety about $1bn Apple

More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced long-serving LA boss Carisa Bianchi with TBWA/Media Arts Lab exec Luis DeAnda (left), which may mean that the new, more ...

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Omnicom/Publicis inches ahead in $1bn Microsoft pitch

Pitches for Microsoft’s $1bn plus global advertising and media account are due to take place in early April but already it looks like becoming a shoot-out between Omnicom/Publicis, the hoped-for merger of the two agency giants, and WPP. The other ...

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