Microsoft
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US PC giants unveil $70m joint marketing drive
Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to…
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IPG forms m:united to launch Microsoft ad blitz
Microsoft is entering the lists against Apple once more – dangerous, boys – with the first set of ads from…
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McCann picks Bisher for Microsoft creative hot seat
McCann has promoted New York office group creative director Mat Bisher (left) to ECD in charge of its newly-won global…
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Why Microsoft invested so much in Cannes and what it wants from its advertising
Cannes seems a long time ago now but it’s still remarkable the way the festival – once the sole preserve…
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George Parker: a close escape for Microsoft – and me
My good friend and “Fearless” drinking mate, Jerry Judge, did a piece the other day about the award of the…
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Mixed news for Interpublic as McCann and co win Microsoft creative but $2bn media goes to Aegis
Microsoft has finished its global creative and media review a bit earlier than expected, appointing Interpublic agencies headed by McCann…
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TBWA changes testify to anxiety about $1bn Apple
More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced…
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Will $1bn Microsoft pitch turn out to be the expected global shoot-out between Omnicom/Publicis and WPP?
My friend George Parker’s spies tell him that Microsoft’s mega-$1bn media account is headed to WPP which, if correct of…
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