Tag Archives: Microsoft

More guff from Microsoft, Crabbie’s Grand National, Janet Hull’s gong and a wish or two for 2014

***Has the ad world gone mad? We’ve already had Coke’s ‘Reasons To Believe’ and now Microsoft, that cuddly-wuddly corporation, has produced this opus for its failing search engine Bing hailing the ‘heroic women of 2013.’ Well some of them no ...

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Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads

Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing to do but they had that business already as the only profitable phone that Nokia is selling is the new ...

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Julie Langley: why the Facebook deal to buy adserving company Atlas is important

Facebook is buying adserving business Atlas from Microsoft. Atlas enables advertisers to place ads on websites and track their effectiveness, competing with Google’s DoubleClick. Microsoft picked up Atlas when it acquired aQuantive in 2007. Julie Langley, managing director, technology and ...

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Microsoft plans Apple-style store roll-out in the UK

Microsoft is planning to launch its own retail stores in the UK next year as part of a global roll-out of the permanent and pop-up stores it has launched in the US, Canada and Puerto Rico. Unlike Apple Microsoft stores ...

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