Tag Archives: Microsoft

Microsoft sticks with Dentsu’s Carat for $1.5bn global media

Dentsu Aegis Network and flagship agency Carat has beaten off WPP’s Wavemaker, Publicis Groupe’s Starcom and Interpublic’s UM Media to retain Microsoft’s $1.5bn global media account. DAN has handled Microsoft since 2014. Omnicom didn’t pitch as it handles Apple. Microsoft ...

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Microsoft tries to STEM flow of jobs for the boys

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls ...

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Microsoft Surface Studio tries to out-Apple Apple

There’s rarely been a better time to bash Apple as the giant struggles to persuade the world it needs a new iPhone and its once-bulging new product drawer looks decidedly empty. Microsoft, by comparison, seems to be thriving in its ...

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McCann London helps Microsoft to top Clio Award

The big winners at the Clio Awards in New York (they’re all here) were: *Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France) *Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.) *Digital/Mobile: McCann New ...

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Microsoft tries to wrap up B2B marketing software with $26bn LinkedIn buy

Microsoft has bought LinkedIn, the business social network, for a whopping $26.2bn, about half as much again as any one else thought it was worth. LinkedIn is a jolly useful product in terms of information about individuals – although, in ...

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US PC giants unveil $70m joint marketing drive

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

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Facebook to launch business challenge to Linkedin

Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...

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IPG forms m:united to launch Microsoft ad blitz

Microsoft is entering the lists against Apple once more – dangerous, boys – with the first set of ads from m:united, the agency set up by Interpublic to handle its huge Microsift creative win. Aegis-owned Carat is the media bit. ...

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