Microsoft
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Ad Tech
Microsoft to buy AT&T’s Xandr to boost ad tech offer
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T…
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Advertisers
Apple sticks to its product ad guns with a gaggle of Elvises
Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new…
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Advertisers
Microsoft sticks with Dentsu’s Carat for $1.5bn global media
Dentsu Aegis Network and flagship agency Carat has beaten off WPP’s Wavemaker, Publicis Groupe’s Starcom and Interpublic’s UM Media to…
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Advertisers
Microsoft tries to STEM flow of jobs for the boys
Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for…
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Microsoft Surface Studio tries to out-Apple Apple
There’s rarely been a better time to bash Apple as the giant struggles to persuade the world it needs a…
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News
McCann London helps Microsoft to top Clio Award
The big winners at the Clio Awards in New York (they’re all here) were: *Branded Content: FRED & FARID, Remy…
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Microsoft tries to wrap up B2B marketing software with $26bn LinkedIn buy
Microsoft has bought LinkedIn, the business social network, for a whopping $26.2bn, about half as much again as any one…
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Microsoft launches ‘Woman Made’ global campaign for International Women’s Day
It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try…
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US PC giants unveil $70m joint marketing drive
Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to…
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