Tag Archives: Microsoft

Apple sticks to its product ad guns with a gaggle of Elvises

Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these ...

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Microsoft sticks with Dentsu’s Carat for $1.5bn global media

Dentsu Aegis Network and flagship agency Carat has beaten off WPP’s Wavemaker, Publicis Groupe’s Starcom and Interpublic’s UM Media to retain Microsoft’s $1.5bn global media account. DAN has handled Microsoft since 2014. Omnicom didn’t pitch as it handles Apple. Microsoft ...

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Microsoft tries to STEM flow of jobs for the boys

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day. This time what’s on Microsoft’s mind is the small number of women graduating with what it calls ...

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Microsoft Surface Studio tries to out-Apple Apple

There’s rarely been a better time to bash Apple as the giant struggles to persuade the world it needs a new iPhone and its once-bulging new product drawer looks decidedly empty. Microsoft, by comparison, seems to be thriving in its ...

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McCann London helps Microsoft to top Clio Award

The big winners at the Clio Awards in New York (they’re all here) were: *Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France) *Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.) *Digital/Mobile: McCann New ...

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Microsoft tries to wrap up B2B marketing software with $26bn LinkedIn buy

Microsoft has bought LinkedIn, the business social network, for a whopping $26.2bn, about half as much again as any one else thought it was worth. LinkedIn is a jolly useful product in terms of information about individuals – although, in ...

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US PC giants unveil $70m joint marketing drive

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

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Facebook to launch business challenge to Linkedin

Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The new site, or add-on to Facebook’s site, has the working title of ‘Facebook At Work’ although it’s likely that the ...

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