Microsoft tries to STEM flow of jobs for the boys

Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day.

This time what’s on Microsoft’s mind is the small number of women graduating with what it calls STEM degrees (science, technology, engineering and maths) – 16 per cent worldwide but just 6.7 per cent in the US. Silicon Valley is, indeed, a frat house.

Nicely done (McCann has recovered its mojo), unpreachy and to the point.

Amazingly Microsoft seems much nicer than it was (in its ads anyway).

MAA creative scale: 7.

You May Also Like

featured international women's day mccann Microsoft

About Staff

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.