Here come the girls, again – this time the new iteration of Microsoft’s MakeWhatsNext campaign from McCann’s m:united, timed for International Women’s Day.
This time what’s on Microsoft’s mind is the small number of women graduating with what it calls STEM degrees (science, technology, engineering and maths) – 16 per cent worldwide but just 6.7 per cent in the US. Silicon Valley is, indeed, a frat house.
Nicely done (McCann has recovered its mojo), unpreachy and to the point.
Amazingly Microsoft seems much nicer than it was (in its ads anyway).
MAA creative scale: 7.