The big winners at the Clio Awards in New York (they’re all here) were:
*Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France)
*Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.)
*Digital/Mobile: McCann New York, Lockheed Martin, “The Field Trip to Mars” (U.S.)
*Direct: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
*Engagement/Experiential: Venables Bell & Partners, REI, “#OptOutside” (U.S.)
*Film: Biscuit Filmworks & Wieden + Kennedy, Old Spice, “Smell Legendary” (U.S.)
*Innovation: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
*Out of Home: Colenso BBDO/Proximity New Zealand, DB Breweries, “Brewtroleum” (New Zealand)
*Print: AlmapBBDO, Getty Images, “Endless Possibilities” (Brazil)
*Product Design: fuseproject and Herman Miller, “Public Office Landscape” (U.S.)
*Public Relations: Edelman, REI, “#OptOutside” (U.S.)
Clio Fashion & Beauty:
*Beauty: Mass: Public Relations: Edelman, Dove, “Choose Beautiful” (U.S.)
*Fashion: Prestige: Integrated Campaign: Laird+Partners, Tom Ford, “Digital Fashion Presentation” (U.S.)
Clio Music – Use of Music: The Recording Academy, 58th Annual GRAMMY Awards, “Compton” (U.S.)
*Agency of the Year: Leo Burnett Chicago
*Independent Agency of the Year: FRED & FARID
*Advertiser of the Year: Microsoft
McCann London deserves a mention here. Its already-much garlanded ‘Survival Billboard’ live poster (below for Microsoft) won a gaggle of awards and helped Microsoft to this prize.
*Network of the Year: BBDO
Linda Kaplan Thaler (below), former chairman of Publicis Kaplan Thaler, now Publicis New York, received the Clio Lifetime Achievement Award.
Photographer Mario Testino won the Fashion and Beauty Lifetime Award.