McCann London helps Microsoft to top Clio Award

The big winners at the Clio Awards in New York (they’re all here) were:

*Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France)

*Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.)


*Digital/Mobile: McCann New York, Lockheed Martin, “The Field Trip to Mars” (U.S.)

*Direct: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)

*Engagement/Experiential: Venables Bell & Partners, REI, “#OptOutside” (U.S.)

*Film: Biscuit Filmworks & Wieden + Kennedy, Old Spice, “Smell Legendary” (U.S.)

*Innovation: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)

*Out of Home: Colenso BBDO/Proximity New Zealand, DB Breweries, “Brewtroleum” (New Zealand)

*Print: AlmapBBDO, Getty Images, “Endless Possibilities” (Brazil)

*Product Design: fuseproject and Herman Miller, “Public Office Landscape” (U.S.)

*Public Relations: Edelman, REI, “#OptOutside” (U.S.)

Clio Fashion & Beauty:

*Beauty: Mass: Public Relations: Edelman, Dove, “Choose Beautiful” (U.S.)

*Fashion: Prestige: Integrated Campaign: Laird+Partners, Tom Ford, “Digital Fashion Presentation” (U.S.)
*Clio Music

Clio Music – Use of Music: The Recording Academy, 58th Annual GRAMMY Awards, “Compton” (U.S.)

*Agency of the Year: Leo Burnett Chicago

*Independent Agency of the Year: FRED & FARID

*Advertiser of the Year: Microsoft

McCann London deserves a mention here. Its already-much garlanded ‘Survival Billboard’ live poster (below for Microsoft) won a gaggle of awards and helped Microsoft to this prize.

*Network of the Year: BBDO

Linda Kaplan Thaler (below), former chairman of Publicis Kaplan Thaler, now Publicis New York, received the Clio Lifetime Achievement Award.

Read Also:   Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den


Photographer Mario Testino won the Fashion and Beauty Lifetime Award.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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