Tag Archives: maxus

WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from WPP/GroupM’s programmatic arm Xaxis in 2016. Maxus CSO Damian Blackden says: “Richard’s appointment is designed to accelerate the work we ...

Say what you like about Prince Charles (and sometimes we do) his Prince’s Trust does heaps of good work and it’s teamed with L’Oreal to tell young people ‘You’re All Worth It’ (geddit), despite their real or imagined imperfections. To ...

P&G chief brand officer Marc Pritchard’s recent speech to the IAB (below) was a bold and significant moment for our industry on a range of issues from the media supply chain through to measurability and marketing effectiveness. One particular focus ...

Scotland’s media market, like all others globally, has been going through a period of massive transformation. The differences are strikingly clear to me now as I return after a seven-year hiatus spent working in Ireland. Digital, as we all know, ...

Everybody seems to be trying to eat creative agencies’ lunches these days, not that they have as many of them as they used to, alas. We have production companies offering alternative sources of ‘content,’ a process that probably started with ...

It’s always worrying for agencies when a big client merger happens and one of the biggest recent ones is BT’s £12bn buy of EE in the UK. BT also owns Plusnet. On the media agency front it seems it’s going ...

WPP media agency Maxus is opening in Scotland. Maxus Scotland, based in Edinburgh will be headed by Andrew Dunn (left), former MD of MediaCom Dublin which he launched in 2008. Maxus says the new agency will be focussed on technology ...

JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus won the account following a competitive pitch and will start with JLL in July. ...

As Cannes Lions prepares to welcome 16,000 delegates this month, and introduces two new Lions to celebrate creativity in entertainment, onlookers and Cannes veterans will again be asking whether the festival has become too large, losing its original focus on ...