Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern and progressive employers. But looking beyond them, what do they really mean, why do they matter, and how do we ...
Read More »Maxus CEO Baughan leads calls for equal gender pay
Should we be concerned about the so-called ‘gender pay gap’ and the UK government’s new plans to publish league tables of such among UK companies employing over 250 people? According to HMG, the GPG in the UK currently stands at ...
Read More »Maxus launches new worldwide technology consultancy
WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary ...
Read More »WPP’s Maxus hires Alex Steer as head of data
Maxus has appointed Alex Steer (left) as head of data and effectiveness. Steer will lead a team of six analysts and work across a range of clients, measuring the performance and effectiveness of campaigns. He joins from digital content agency ...
Read More »Jen Smith of Maxus: life beyond the Beacon – what’s next in store for retail tech?
Today’s consumer is more switched on than ever – both savvy in terms of products and pricing and also quite literally connected throughout the shopping experience to a wealth of digital information readily available via their smartphone. During a recession ...
Read More »Maxus hires Oliver Cassel as ‘biddable media’ head
Media has become a strange old (new) business in the digital age – it’s certainly no longer a matter of a few drinks at lunchtime and then a shouting match with a rep from the Daily Express who finds your ...
Read More »Maxus wins L’Oreal Nordics account from PHD
WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...
Read More »Surprise as Maxus replaces global boss Vikram Sakhuja with UK’s Lindsay Pattison
Maxus, by some measures the best-performing media agency in WPP’s GroupM media empire, has replaced global CEO Vikram Sakhuja (left) with UK CEO Lindsay Pattison. Pattison is also the Maxus chief strategy officer. UK MD Nick Baughan moves up to ...
Read More »Maxus poaches new managing partners from Havas
Fast-growing WPP media agency Maxus London has lured Havas client directors Jonathan Wilson and Clare Chapman (below) as new managing partners. Wilson and Chapman will report to Maxus managing director Nick Baughan. As client director at Havas Media for almost ...
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