Tag Archives: maxus

Maxus CEO Baughan leads calls for equal gender pay

Should we be concerned about the so-called ‘gender pay gap’ and the UK government’s new plans to publish league tables of such among UK companies employing over 250 people? According to HMG, the GPG in the UK currently stands at ...

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Maxus launches new worldwide technology consultancy

WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of technology in their marketing. MTC will be led by worldwide chief information officer David Kaganovsky with director of technology Gary ...

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WPP’s Maxus hires Alex Steer as head of data

Maxus has appointed Alex Steer (left) as head of data and effectiveness. Steer will lead a team of six analysts and work across a range of clients, measuring the performance and effectiveness of campaigns. He joins from digital content agency ...

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Maxus hires Oliver Cassel as ‘biddable media’ head

Media has become a strange old (new) business in the digital age – it’s certainly no longer a matter of a few drinks at lunchtime and then a shouting match with a rep from the Daily Express who finds your ...

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Maxus wins L’Oreal Nordics account from PHD

WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...

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Maxus poaches new managing partners from Havas

Fast-growing WPP media agency Maxus London has lured Havas client directors Jonathan Wilson and Clare Chapman (below) as new managing partners. Wilson and Chapman will report to Maxus managing director Nick Baughan. As client director at Havas Media for almost ...

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