Tag Archives: maxus

Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar ideas. Ask your parents about working life and you’ll hear of values like loyalty, commitment and hard work. Generation Y, ...

Media agency evaluator RECMA has named WPP’s Maxus as the fastest growing media agency network in the world over the past five years. This follows growth of 13.3 per cent in 2013 with Maxus global billings hitting $11bn. In the ...

Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as an example of the “blurring” of editorial and commercial. This sounds a lot like the old marketing tool, the advertorial. ...

WPP boss Sir Martin Sorrell observed recently that his company was succeeding in poaching talent as well as accounts from Omnicom and Pubicis as they grappled with their now abandoned merger and he’s landed some more talent in the person ...

Nick Baughan (left) is managing director of Maxus, the newest WPP media agency and the fastest-growing in the UK. Here he explains how clients can determine which media agency is good for their business in the longer terms as well ...

At some point in the past few years sponsorship morphed into content and new deals seem to be being struck every minute. ***Media agency Maxus’s hyperactive Partherships division has brokered a deal between Fiat for its trendy 500L small car ...

Timing is everything in this go-go world and WPP-owned media agency Maxus will be rubbing its chilly hands with glee as UK temperatures plummet on the day that its client Twining’s Options ‘Belgian’ low-calorie hot chocolate starts sponsoring the weather ...

Another year begins, and I reflect on 2013 as the year that technology brought mass disruption to our industry. At the Cannes Lions International Festival of Creativity, the view across La Croisette was dominated by digital media owners – Microsoft, ...

Well it might be, according to a story in Campaign. Apparently Barclays has hired search outfit Oystercatchers to conduct an “an internally focused management consultancy-type project” to review all its 200-odd global agencies as part of a company-wide efficiency drive. ...