Media has become a strange old (new) business in the digital age – it’s certainly no longer a matter of a few drinks at lunchtime and then a shouting match with a rep from the Daily Express who finds your offer of £100 for a DPS strangely resistible.
One big new area is so-called ‘biddable media’, which, I think, we used to call search or pay-per-click.
Maxus managing partner Oliver Wood says: “With the appointment of Oliver as head of biddable, Maxus will cement and develop its competitive offering in this key, evolving area of media. Oliver brings solid experience and an impressive track record; we are delighted to welcome him back to the GroupM family at Maxus. I sincerely look forward to working with him again.”