JLL EMEA, part of one of the world’s biggest commercial property and investment management firms, has appointed Maxus UK as its new digital media agency. Maxus won the account following a competitive pitch and will start with JLL in July.
Maxus will be responsible for all media planning and buying, SEO, search advertising, social media content strategy and production plus email marketing and conversion rate optimisation. The business will be handled by Maxus Performance, its specialist performance marketing division.
JLL EMEA CMO William Douglas says: “We were looking for a single digital media agency that could consolidate, lead and assist with the strategy and delivery of key elements of our digital marketing activation. After the pitch process we felt that Maxus really understood JLL EMEA as a business and can provide both the technical proficiency and creative thinking that will help grow JLL as a business throughout EMEA.”
Maxus Performance managing partner Oliver Wood says: “JLL is an exciting, ambitious and growth-driven world leader in commercial property. By developing a strategic, performance focused partnership with full scope across all areas of JLL’s EMEA-wide digital marketing (we) will be in a position to deliver significant performance gains and increased ROI for our client.”