Tag Archives: maxus

MEC/Maxus sets sail for uncharted waters as Wavemaker

MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’ and will now be known as Wavemaker, named after MEC’s content division. Wavemaker will be positioned as a “media, content ...

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Another media blow for WPP as Barclays heads to Omnicom

It never rains but it pours – on WPP at the moment anyway – and now Gideon Spannier reports in Campaign that Barclays is poised to move its £60m media account to Omnicom from WPP’s Maxus. Maxus is being merged ...

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Neo@Ogilvy is latest WPP media agency casualty

Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’ which is being absorbed into WPP media holding GroupM. Two weeks ago WPP rolled global media agency Maxus into MEC. ...

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Senior Maxus leaders ship out to WPP’s new Essence

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...

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Pattison lands key change brief at WPP’s GroupM

I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the WPP-owned media buying giant including supporting WPP CEO Sir Martin Sorrell’s cherished “horizontality” philosophy. Well CTO is better than chief ...

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Maxus picks Lloyd as first global head of programmatic

WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from WPP/GroupM’s programmatic arm Xaxis in 2016. Maxus CSO Damian Blackden says: “Richard’s appointment is designed to accelerate the work we ...

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