Maxus picks Lloyd as first global head of programmatic


WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from WPP/GroupM’s programmatic arm Xaxis in 2016.

Maxus CSO Damian Blackden says: “Richard’s appointment is designed to accelerate the work we do with our clients, making their advertising more precise, individualised, and integrated within the communications mix, including content, CRM and retail. His knowledge and ability will ensure that Maxus’ proposition remains market leading.”

Lloyd says: “With the media landscape changing more rapidly than ever before, it’s important to stay ahead of the curve on new skills and technologies. This new role is an exciting opportunity to help shape the future of media and position ensure that Maxus is leading change within the industry.”

Media agencies are under pressure at the moment because of, among other things, programmatic and the fears on the part of many clients that it despatches online ads into a cyber black hole and, besides, they’re paying too much for it. Even though it’s the price that attracted them in the first place.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.