Publicis Groupe CEO Maurice Levy is taking one of the biggest gambles of his long career by ‘transforming’ (his word) the sprawling French marcoms giant into four ‘solution hubs,’ based around ‘chief client officers.’ Publicis Communications, headed by Arthur Sadoun, ...
Read More »Markets hammer Publicis as organic growth dries up
Is Publicis Groupe now a medium-sized digital consultancy (in global terms) with some creative and media agencies attached? Shares in Publicis tumbled yesterday as it reported little or no organic growth in Q3 even though earnings rose 33 per cent ...
Read More »Maurice “I cannot stand blood” Levy on winning, setbacks and big ideas
Publicis Groupe supremo Maurice Levy wanted to be a surgeon it seems, but blood got in the way. Tell that to wannabe Publicis CEOs. Here he is in Beet.TV’s The Media Revolutionaries series opening up (a bit) on what makes ...
Read More »Sapient rides to the rescue of Publicis Groupe
Big deals can make or break even the biggest companies and Publicis Groupe boss Maurice Levy seems to have struck gold with his $3.7bn acquisition of Sapient earlier this year. While the French-owned marcoms giant has just posted disappointing organic ...
Read More »Drum offers intimate glimpse of far-away Maurice Levy
British publication The Drum has been busily cosying up to Publicis Groupe boss Maurice Levy, guest editor of a recent issue. Part of this is a film of Maurice in his office – which looks about the size of an ...
Read More »Sapient’s a winner says Maurice Levy of Publicis as he announces Q1 revenues up 32 per cent
Some people thought Publicis Groupe boss Maurice Levy was barmy when he bought US and India-based tech consultancy Sapient for $3.7bn last year. But Maurice seems determined to have the last laugh, announcing that PG’s revenue surged 32 per cent ...
Read More »Apres moi c’est une equipe says Publicis’ Levy
The odd nugget has emerged from Advertising Week Europe (did anyone learn anything of note from a be-purpled Robin Wight talking to Katie Price about branding?), in this case from the ever-reliable Maurice Levy. The 73-year old Publicis Groupe boss ...
Read More »Ad Week Europe serves up an al fresco menu of speakers
Advertising Week Europe, to be held in London from March 23-27, has added an extra day. Why? So it can host the ‘inaugural’ Adland Cycling Championship at the Queen Elizabeth Olympic Park (Olympic Velodrome) sponsored by Immediate Media. Should be ...
Read More »Sapient’s Alan Herrick takes the driving seat – maybe that should be hot seat – at Publicis
It is indeed going to be Publicis Sapient following the completion of Publicis Groupe’s $3.7bn takeover of techno consulting firm Sapient and the boss of what will be the biggest unit within Publicis will be Alan J Herrick (below), long-time ...
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