Publicis Groupe has just announced some respectable half year figures, $5.3bn revenue, up 4.6 per cent on 2015, with organic growth of 2.7 per cent. But such growth slipped into negative territory in North America – down 0.1 per cent ...
Read More »Publicis Q1 numbers keep the wolf from the door but questions remain over Levy’s “transformation”
Is Publicis Groupe clinging on to its position as the third biggest marcoms company behind WPP and Omnicom – supported mainly by the extra revenue from its $3.7bn acquisition of digital consultancy Sapient – or ahead of expectations in its ...
Read More »Sorrell and Levy: illuminating the sexism debate or two dogs with a scraggy old bone?
Whatever would we do without Sir Martin Sorrell and Maurice Levy? The two septuagenarians just love a playground punch-up or three and they’re still at it following the recent 4A’s conference at which Levy said l’affaire Martinez was an isolated ...
Read More »Levy or Sorrell: who’s right about sexism in adland?
The furore about sexism in the ad industry held centre stage at last week’s 4A’s conference in the US (probably to the relief of media agency agency execs who feared it would be all about rebates) and first intop the ...
Read More »Is Publicis Groupe about to become a takeover target?
Here’s a bit of interesting kite-flying: Adweek’s estimable Noreen O’Leary has unearthed a French analyst note from January speculating that Publicis Groupe might be on someone’s takeover menu. The most likely predators are said to be Omnicom, which tried to ...
Read More »Publicis confounds forecasts (including its own) with strong fourth quarter performance
Publicis Groupe CEO Maurice Levy (below) pulled a large and very welcome rabbit out of the hat this morning, revealing 2.8 per cent organic growth in the fourth quarter. This confounded expectations – including Publicis’ own forecasts. For the year ...
Read More »Maurice Levy becomes the star of his own ads in (un)traditional Publicis Christmas video
We’re beginning to worry about Maurice Levy at Publicis. 2015 has, indeed, been a bumpy ride for the French marcoms giant, as he acknowledges in his traditional Christmas video. But then he invites us to skip the content – him ...
Read More »P&G moves $2.6bn North America media to Omnicom
It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter & Gamble media business was lost when he announced the reorganisation into four ‘hubs’ last week, including Publicis Media headed ...
Read More »What does WPP’s Sorrell think of the Publicis revamp?
While the ad world ponders Maurice Levy’s dramatic reorganisation at Publicis Groupe – removing so-called ‘silos’ by creating four new ones, for communications, media, digital and healthcare – there’s a been a notable ‘dog that didn’t bark.’ It is, of ...
Read More »