Mark Read
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Ad Tech
Is WPP’s VMLY&R merger part of a trend or a one-off marriage of convenience?
We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be…
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Insider Mel Edwards to fill Mark Read’s shoes at Wunderman
Mel Edwards, currently CEO EMEA of Wuderman has been chosen to fill Mark Read’s shoes at Wunderman as global CEO.…
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New CEO Read backs WPP with (modest) share buy
Former WPP boss Sir Martin Sorrell is a big shareholder in WPP (about two per cent but there are a…
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Advertisers
$4bn Ford pitch and Wunderman hold key to Read’s WPP transformation plans
Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first…
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New WPP boss Read adds more e-commerce tech to Wunderman with Amazon specialist 2Sales
Mark Read, the new CEO of WPP and still boss of Wunderman, promised that he’d take WPP in a different…
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Advertisers
WPP’s new ‘insider outsider’ CEO says creative could do better and there are too many companies
Mark Read’s second day on the job as WPP CEO started with a results presentation, where he introduced himself as…
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Mark Read confirmed as WPP CEO – promising more of the same but better
WPP has confirmed the appointment of Mark Read, 51, as CEO to succeed Sir Martin Sorrell, just in time to…
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Advertisers
It’s Read for WPP – here are some of the challenges he faces
Mark Read being appointed as WPP’s successor to defenestrated CEO (and founder) Sir Martin Sorrell is a done deal it…
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Ad Tech
Summer musings: whither WPP and putting creativity back into creative agencies
Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies –…
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