Tag Archives: Mark Read

Not matter whatever is said publicly within the WPP world and GTB, the outcome of the Ford review with be hurting a lot of people. Not least because the flagship “creative” account is going to BBDO with Wieden+Kennedy as the ...

More white smoke has emerged from new WPP CEO Mark Read’s lair: Wunderman UK group CEO Stephan Pretorius is to be the holding company’s first chief technology officer – charged with cozying up to Abode, Facebook, Google et al – ...

We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be subsumed so brutally into WPP’s digital network VML – to create new agency VMLY&R. Other WPP brands are rumoured to ...

Mel Edwards, currently CEO EMEA of Wuderman has been chosen to fill Mark Read’s shoes at Wunderman as global CEO. Read was recently promoted to WPP CEO, succeeding the departed Sir Martin Sorrell. Edwards (below) joined Wunderman six years ago ...

Former WPP boss Sir Martin Sorrell is a big shareholder in WPP (about two per cent but there are a lot of shares) as he isn’t slow to remind us. Sorrell’s stake is worth around £300m, about a third less ...

Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first one was longstanding client Shell which gave a significant chunk of business to VCCP (part owned by WPP) but kept ...

Mark Read, the new CEO of WPP and still boss of Wunderman, promised that he’d take WPP in a different direction as far as its acquisitions are concerned, concentrating on digital/tech and buying companies to fold into existing WPP operations ...

Mark Read’s second day on the job as WPP CEO started with a results presentation, where he introduced himself as an “insider outsider,” a phrase he said he had heard “ad nauseum” over the last four months while he auditioned ...

WPP has confirmed the appointment of Mark Read, 51, as CEO to succeed Sir Martin Sorrell, just in time to for its half-time 2018 results announcement tomorrow (Tuesday). WPP chairman Roberto Quarta says: “The Board carried out a rigorous selection ...