Tag Archives: Mark Read

WPP wins Newell with horizontal-sounding group offer

WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing ...

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Will WPP’s next shotgun marriage be Ogilvy and Grey?

So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so ...

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Read’s running commentary creates more unease at WPP

I wonder if new WPP CEO Mark Read is wise to offer a running commentary on the embattled group’s fortunes? He’s at it today in Campaign, musing on merging agencies and WPP’s travails in North America. When he took the ...

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WPP’s Read faces some uncomfortable shareholder questions

New WPP CEO Mark Read (below) faces one of the less than joyous occasions that go with the new job on Thursday when he updates shareholders and others on WPP’s Q3 performance. Analysts expect revenue and profit to be down ...

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