Tag Archives: London

Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban ...

Business payments firm iZettle has enlisted Sweden’s Forsman & Bodenfors to help show small businesses how it can make them bigger. So F&B curbed its usual anarchic tendencies and set up a pop-up location in London’s (highly expensive) Oxford Street ...

US star Droga5 hasn’t had the easiest of introductions into London – replacing CEO Kevin Dundas with MD Nick Simons after a tough first year – but it’s finally won some business, luxury online fashion retailer Farfetch, to add to ...

The Martin Agency is supposedly ready to join its American confreres in having a crack at the London market – which should be interesting as the Richmond Virginia-based Interpublic shop is best-known for its sure touch with Americana. So, on ...

Haven’t really investigated what joys London’s version of Advertising Week (March 31-April 4) holds for us (although obviously there will be an appearance by Sir Martin Sorrell). But I read in The Drum that, among the ‘highlights’ will be veteran ...

What does it take to be a successful boss of McCann in the UK? Essentially, as captain of the ship, you repel boarders and maintain the agency’s status as the second-biggest in the UK (way behind Omnicom’s AMV/BBDO) even though ...

Marcoms giant WPP has four big (or supposedly big) creative agencies in London – JWT, RKCR/Y&R, Grey and Ogilvy – and 49 per cent of the relatively new CHI. But, rather strangely, according to Campaign/Nielsen figures for 2012, JWT, Grey ...

Leo Burnett’s Arc division (one of those funny bits in agencies that keeps a lower profile than its big brother but which probably makes more money) is running a bound-to-be controversial campaign for online English tuition service The Tutor Crowd. ...

Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...