Tag Archives: London

Asics bets on IAAF championships for new global rebrand

Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban ...

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Droga5 in London wins Farfetch luxury online business

US star Droga5 hasn’t had the easiest of introductions into London – replacing CEO Kevin Dundas with MD Nick Simons after a tough first year – but it’s finally won some business, luxury online fashion retailer Farfetch, to add to ...

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Advertising Week lines up celebs – what about ads?

Haven’t really investigated what joys London’s version of Advertising Week (March 31-April 4) holds for us (although obviously there will be an appearance by Sir Martin Sorrell). But I read in The Drum that, among the ‘highlights’ will be veteran ...

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