The Martin Agency is supposedly ready to join its American confreres in having a crack at the London market – which should be interesting as the Richmond Virginia-based Interpublic shop is best-known for its sure touch with Americana. So, on the face of it, an agency brand unlikely to travel all that well.
But it also produces proper campaigns as with this latest ad in the ‘Wonderfilled’ campaign for Mondelez’s Mini Oreos, featuring a Dr Seuss soundalike.
And this campaign would work pretty well anywhere. So let’s hope The Martin Agency finds the top creative it’s looking for and gives London a shot.