Tag Archives: lexus

Lexus plugs hybrid range in new pan-Euro effort from T&P

The car industry worldwide seems to be tying itself in knots over electric cars – they cost billions to develop but there aren’t enough charging points and tracking them down is hard even when there is one nearby. But Toyota ...

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Giles Keeble: does the Lexus AI ad takes us any further?

I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now ...

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The&Partnership enlists AI gang for Lexus ES launch

Lexus is launching its ES self-charging hybrid in the |UK next year so has enlisted an intriguing combo of The&Partnership, Visual Voice, IBM’s Watson and director Kevin Macdonald to produce an ad with a storyline and script produced entirely by ...

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Lexus customers write its new US Team One campaign

Lexus customers in the US appear to like their cars and, more particularly, the after sales service according to this new campaign from Saatchi & Saatchi’s Team One. Created around letters from Lexus customers. Letters! Now there’s a thing in ...

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Lexus strives for excitement injection in LC launch

Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but staid Japanese car brand more “exciting” so it’s launching the undeniably sexy-looking LC range, including a hybrid version, with a ...

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CHI gets back on the road with Lexus RC launch

CHI&Partners is launching the new RC Coupe for Lexus Europe in cinemas, on TV and all the other bits. We didn’t much like the agency’s last effort for the Lexus RX SUV, featuring that man about ads Jude Law. Jude ...

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It’s that man Jude Law again – this time for Lexus

Lexus is launching a new version of its RX SUV and agency CHI&Partners has signed up man-about-commercials Jude Law to front the campaign – as you do. Law is currently fronting Johnnie Walker for Anomaly too. Law says: “I love ...

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