Tag Archives: lexus

Lexus customers write its new US Team One campaign

Lexus customers in the US appear to like their cars and, more particularly, the after sales service according to this new campaign from Saatchi & Saatchi’s Team One. Created around letters from Lexus customers. Letters! Now there’s a thing in ...

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Lexus strives for excitement injection in LC launch

Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but staid Japanese car brand more “exciting” so it’s launching the undeniably sexy-looking LC range, including a hybrid version, with a ...

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CHI gets back on the road with Lexus RC launch

CHI&Partners is launching the new RC Coupe for Lexus Europe in cinemas, on TV and all the other bits. We didn’t much like the agency’s last effort for the Lexus RX SUV, featuring that man about ads Jude Law. Jude ...

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It’s that man Jude Law again – this time for Lexus

Lexus is launching a new version of its RX SUV and agency CHI&Partners has signed up man-about-commercials Jude Law to front the campaign – as you do. Law is currently fronting Johnnie Walker for Anomaly too. Law says: “I love ...

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Walking on the water pays off for Lexus and DC Shoes

Walking on water has always been a useful way to gain attention. It’s now being used to some effect by the wprld’s advertisers. Last week we had Lexus’ ‘Hoverboard’ epic from CHI & Partners. Now, storming the internet, is ‘Pipe ...

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CHI unveils skateboard pyrotechnics for Lexus’ ‘Amazing in Motion’

The long-running global Lexus campaign through CHI & Partners is called ‘Amazing in Motion’ so client and agency have produced what they claim is the world’s first working ‘hoverboard,’ a skateboard that floats thanks to a combo of liquid nitrogen ...

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