Tag Archives: lexus

Lexus strives for excitement injection in LC launch

Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but staid Japanese car brand more “exciting” so it’s launching the undeniably sexy-looking LC range, including a hybrid version, with a ...

Read More »

CHI gets back on the road with Lexus RC launch

CHI&Partners is launching the new RC Coupe for Lexus Europe in cinemas, on TV and all the other bits. We didn’t much like the agency’s last effort for the Lexus RX SUV, featuring that man about ads Jude Law. Jude ...

Read More »

It’s that man Jude Law again – this time for Lexus

Lexus is launching a new version of its RX SUV and agency CHI&Partners has signed up man-about-commercials Jude Law to front the campaign – as you do. Law is currently fronting Johnnie Walker for Anomaly too. Law says: “I love ...

Read More »

Walking on the water pays off for Lexus and DC Shoes

Walking on water has always been a useful way to gain attention. It’s now being used to some effect by the wprld’s advertisers. Last week we had Lexus’ ‘Hoverboard’ epic from CHI & Partners. Now, storming the internet, is ‘Pipe ...

Read More »

CHI unveils skateboard pyrotechnics for Lexus’ ‘Amazing in Motion’

The long-running global Lexus campaign through CHI & Partners is called ‘Amazing in Motion’ so client and agency have produced what they claim is the world’s first working ‘hoverboard,’ a skateboard that floats thanks to a combo of liquid nitrogen ...

Read More »

CHI prepares to dazzle us with new ‘Lexus Hoverboard’

CHI & Partners and client Lexus seem to have swallowed some ‘nothing is impossible’ Saatchi juice, preparing to launch the ‘world’s first rideable hoverboard’ as part of Lexus’ ‘Amazing in Motion’ campaign. The Lexus Hoverboard purportedly combines liquid-nitrogen-cooled superconductors and ...

Read More »

CHI unveils ‘Strobe’ light spectacular for Lexus

The UK’s CHI & Partners has pulled out all the techno stops for this ad ‘Strobe,’ the third in its ‘Amazing in Motion’ campaign for Japanese luxury car brand Lexus. Eschewing the easy option of CGI, CHI (that’s the agency) ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.