Tag Archives: lexus

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: ...

The car industry worldwide seems to be tying itself in knots over electric cars – they cost billions to develop but there aren’t enough charging points and tracking them down is hard even when there is one nearby. But Toyota ...

I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now ...

Lexus is launching its ES self-charging hybrid in the |UK next year so has enlisted an intriguing combo of The&Partnership, Visual Voice, IBM’s Watson and director Kevin Macdonald to produce an ad with a storyline and script produced entirely by ...

Lexus customers in the US appear to like their cars and, more particularly, the after sales service according to this new campaign from Saatchi & Saatchi’s Team One. Created around letters from Lexus customers. Letters! Now there’s a thing in ...

The biggest European account win of last year was The&Partnership landing £200m or so Toyota Europe creative and media to add to its Lexus business, no mean task for an agency – dubbed Team Toyota – that needed to set ...

Here’s a diverting print campaign for the Lexus RX hybrid from Ogilvy & Mather Panama and Argentina, the kind of eco-enthusiasm we can all endorse. Copywriter (with tongue firmly in cheek) was Marcela Parcheco, art director Alan Wesley. MAA creative ...

Toyota-owned Lexus doesn’t do sexy – or does it? New company boss Akio Toyoda wants to make the solid but staid Japanese car brand more “exciting” so it’s launching the undeniably sexy-looking LC range, including a hybrid version, with a ...

CHI&Partners is launching the new RC Coupe for Lexus Europe in cinemas, on TV and all the other bits. We didn’t much like the agency’s last effort for the Lexus RX SUV, featuring that man about ads Jude Law. Jude ...