Ogilvy shows eco-awareness for Lexus – at a price

Here’s a diverting print campaign for the Lexus RX hybrid from Ogilvy & Mather Panama and Argentina, the kind of eco-enthusiasm we can all endorse.

Copywriter (with tongue firmly in cheek) was Marcela Parcheco, art director Alan Wesley.

MAA creative scale: 8.

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One comment

  1. I’m not sure that demonstrating the ‘virtue signalling’ environmental hypocrisy of your prospective customers is a good strategy.