Here’s a diverting print campaign for the Lexus RX hybrid from Ogilvy & Mather Panama and Argentina, the kind of eco-enthusiasm we can all endorse.
Copywriter (with tongue firmly in cheek) was Marcela Parcheco, art director Alan Wesley.
MAA creative scale: 8.
I’m not sure that demonstrating the ‘virtue signalling’ environmental hypocrisy of your prospective customers is a good strategy.