Tag Archives: lexus

Walking on the water pays off for Lexus and DC Shoes

Walking on water has always been a useful way to gain attention. It’s now being used to some effect by the wprld’s advertisers. Last week we had Lexus’ ‘Hoverboard’ epic from CHI & Partners. Now, storming the internet, is ‘Pipe ...

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CHI unveils skateboard pyrotechnics for Lexus’ ‘Amazing in Motion’

The long-running global Lexus campaign through CHI & Partners is called ‘Amazing in Motion’ so client and agency have produced what they claim is the world’s first working ‘hoverboard,’ a skateboard that floats thanks to a combo of liquid nitrogen ...

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CHI prepares to dazzle us with new ‘Lexus Hoverboard’

CHI & Partners and client Lexus seem to have swallowed some ‘nothing is impossible’ Saatchi juice, preparing to launch the ‘world’s first rideable hoverboard’ as part of Lexus’ ‘Amazing in Motion’ campaign. The Lexus Hoverboard purportedly combines liquid-nitrogen-cooled superconductors and ...

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CHI unveils ‘Strobe’ light spectacular for Lexus

The UK’s CHI & Partners has pulled out all the techno stops for this ad ‘Strobe,’ the third in its ‘Amazing in Motion’ campaign for Japanese luxury car brand Lexus. Eschewing the easy option of CGI, CHI (that’s the agency) ...

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Now WPP invents ’boutique’ agency for Ford’s luxury Lincoln brand

WPP just loves inventing new agencies from within its extensive resources (boss Sir Martin Sorrell clearly thinks his biggest clients don’t want to share his company’s talents with the hoi polloi) and now it’s going to create another in New ...

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Can Jaguar really challenge BMW and Mercedes?

At the moment it seems to be doing a remarkably good job considering that, shortly after Indian firm Tata bought Jaguar Land Rover from Ford in 2008, the financial crisis struck and the deal looked a lemon. Tata Motors has ...

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