Lexus customers write its new US Team One campaign

Lexus customers in the US appear to like their cars and, more particularly, the after sales service according to this new campaign from Saatchi & Saatchi’s Team One.

Created around letters from Lexus customers. Letters! Now there’s a thing in this digi age. Wouldn’t be the same if it was emails somehow.

Lexus does indeed seem to score well in these stakes worldwide, it beats its German rivals in most UK customer satisfaction surveys too.

If you’ve got something good put it in the shop window.

MAA creative scale: 7.

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