Tag Archives: Johnny Hornby

T&P launches social media ‘influencers’ agency

Johnny Hornby’s The&Partnership is a veritable box of tricks and it’s just announced a new one, The&Collective, a talent agency partnering brands with so-called ‘influencers’ on YouTube, Instagram, Facebook and Twitter. The&Collective says it will draw on cross-discipline insights from ...

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Hornby thrashes Sorrell at cricket – whoops

Last weekend saw the one of the events that always makes it into Sir Martin Sorrell’s crowded diary, the ‘Goodwood Revival’ cricket match at Goodwood House in Sussex between WPP and Johnny Hornby’s CHI (now part of the enlarged The&Partnership). ...

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WPP’s Sir Martin Sorrell on ‘math men,’ Don Draper, full service agencies and the power of print

This is a veritable cornucopia of delights: maybe it should be called ‘On the rocks with Johnny Hornby.’ The&Partnership’s Hornby has been out and about in Cannes (in cahoots with the Wall Street Journal) interviewing people at what is clearly ...

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Johnny Hornby: this is how you win the General Election

None of the parties fighting out the UK General Election seems to have hired Johnny Hornby, grand vizier of CHI & Partners and The&Partnership, even though CHI has worked for both Labour (in the Tony Blair era) and the Tories ...

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Travelodge puts long-suffering CHI through the repitch mill

Poor Johnny Hornby (all these terms are relative) must be getting pissed off with his clients. A short time ago his agency CHI & Partners had to repitch for £50m Argos (it won in the end) and now Travelodge is ...

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Johnny Hornby on CHI, The&Partnership, his full-service ambitions and the top job at WPP

Roka in London’s Charlotte Street on an unseasonably warm autumn day. Johnny Hornby, one of London adland’s best-known characters is talking about his agency CHI&Partners and his new global operation The&Partnership. Actually the affable Hornby isn’t too pleased at the ...

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Trevor Beattie tops the pops in Sunday Times ad influencers list – but where’s John Hegarty?

In yesterday’s Sunday Times there was a pull-out section in association with Debrett’s. It listed Britain’s 500 most influential people and one of the categories listed was advertising. The introduction said “Debrett’s…. has carried out exhaustive research among the most ...

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