Exactly a year ago bumped into Johnny Hornby and Mark Read (newly-anointed joint COO of WPP with Andrew Scott) at a lunch where Hornby inquired of Read what it felt like to be the heir apparent to Sir Martin Sorrell. ...
Read More »T&P’s on-the-up Hornby sinks Cannes, are Carter and Jones in the frame for WPP?
Those tectonic plates in adland are indeed shifting and conclusive evidence is that The&Partnership’s Johnny Hornby won’t be partying at Cannes on a yacht this year. Many of those who’ve enjoyed JH’s hospitality in the past are still mopping their ...
Read More »YouTube walks from one safety issue into another
What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next to ads, now it’s dodgy (and worse) comments on videos featuring children. Not usually adjacent to a brand. Clearly policing ...
Read More »The&Partnership’s Johnny Hornby on Brexit, ad exports, migrants and that job at WPP
Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny discussing the issue with Sky’s Ian King (don’t think Johnny’s on the AA’s panel) but he has some interesting things ...
Read More »The&Partnership launches new brand experience agency – CHI wins RNIB
Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed T&P has teamed up with Tom Rutter and Alec Braun (below with Hornby, left), formerly of Engine experiential agency Slice. ...
Read More »Jonathan Burley departs CHI in latest round of London’s creative musical chairs
At this rate there won’t be anyone left. CHI&Partners CCO Jonathan Burley (left) is leaving the agency after six years. One of a number of well-known faces in London’s adland to depart the scene or move on recently. Burley has ...
Read More »Hornby aide Ross Barnes on burgeoning online ad fraud
The&Partnership’s Johnny Hornby is leading the charge against ad fraud – in the UK at least – and heading up Hornby’s posse is chief technology officer Ross Barnes. Here’s Barnes on the Beeb with some hair-raising tales about the evil ...
Read More »The&Partnership partners with Adloox to try to root out mushrooming ad fraud
The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of ad fraud, as Adloox suggest the extent of adspend wasted globally each year on fraudulent websites and views may be ...
Read More »Hornby calls for concerted industry action on ad fraud
Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby interviewed a number of adland luminaries at Cannes last year on the topic and is now calling on the Advertising ...
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