Tag Archives: Johnny Hornby

YouTube walks from one safety issue into another

What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next to ads, now it’s dodgy (and worse) comments on videos featuring children. Not usually adjacent to a brand. Clearly policing ...

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The&Partnership’s Johnny Hornby on Brexit, ad exports, migrants and that job at WPP

Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny discussing the issue with Sky’s Ian King (don’t think Johnny’s on the AA’s panel) but he has some interesting things ...

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The&Partnership launches new brand experience agency – CHI wins RNIB

Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed T&P has teamed up with Tom Rutter and Alec Braun (below with Hornby, left), formerly of Engine experiential agency Slice. ...

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The&Partnership partners with Adloox to try to root out mushrooming ad fraud

The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of ad fraud, as Adloox suggest the extent of adspend wasted globally each year on fraudulent websites and views may be ...

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Hornby calls for concerted industry action on ad fraud

Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby interviewed a number of adland luminaries at Cannes last year on the topic and is now calling on the Advertising ...

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