Tag Archives: John Hegarty

Hegarty explains what makes a classic ad for Thinkbox

TV marketing body Thinkbox’s ‘3 great ads I had absolutely nothing to do with’ is an entertaining series. Whether or not it persuades clients and media agencies that they should be on TV – being brave – is another matter. ...

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‘Sometimes we should just shut up.’ John Hegarty warns industry not to get too carried away with technology

At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle Bogle Hegarty, was in typically opinionated mood as he talked to the audience at Connect London. “People go on about ...

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Hegarty annoints Sjoenell as creative successor at BBH

Pelle Sjoenell, ECD of BBH Los Angeles, is to be the worldwide CCO of BBH Group. He replaces Alexandre Gama, of Neogama in Brazil fame, who stepped down last year. BBH founder and Sjoenell’s predecessor Sir John Hegarty says: “Personally, ...

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Trevor Beattie tops the pops in Sunday Times ad influencers list – but where’s John Hegarty?

In yesterday’s Sunday Times there was a pull-out section in association with Debrett’s. It listed Britain’s 500 most influential people and one of the categories listed was advertising. The introduction said “Debrett’s…. has carried out exhaustive research among the most ...

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BBH produces global show-stopper for the Guardian

The Guardian newspaper, when it’s not being castigated by various spooks for revealing how they’re spying on us (Mrs Merkel indeed!) is trying to go global, which is brave in the extreme as it’s still losing buckets of money in ...

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