Hegarty explains what makes a classic ad for Thinkbox

TV marketing body Thinkbox’s ‘3 great ads I had absolutely nothing to do with’ is an entertaining series. Whether or not it persuades clients and media agencies that they should be on TV – being brave – is another matter.

Here’s BBH founder Sir John Hegarty’s selection in a Campaign video: two classics from DDB and CDP and Marmite from adam&eveDDB (who should be more than pleased to be in such company.)

What’s really interesting is Hegarty’s explanation of the three things that make a great ad.

It would be interesting if Thinkbox persuaded that other parfit gentil knight Sir Martin Sorrell to do a turn.

Which reminds me, he hasn’t done Desert Island Ads yet (Hegarty has here). The door’s always open…

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.