ID Comms

BBH produces global show-stopper for the Guardian

The Guardian newspaper, when it’s not being castigated by various spooks for revealing how they’re spying on us (Mrs Merkel indeed!) is trying to go global, which is brave in the extreme as it’s still losing buckets of money in the UK.

But, hey, why not?

Agency BBH has produced this highly striking press ad (to run in the Guardian, no doubt) painting a picture of a changing and rather alarming world.

36432_London_Lagos_220x141-copy-1There’s some nice press advertising around in the UK at the moment (the other day we featured BETC’s campaign for WildWash).

Is a process of rediscovery going on? Maybe it’s John Hegarty and that pencil.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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