Tag Archives: iPhone

Apple embarks on a long walk back to China sales

China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change advertising as Chinese ads are about 30 times longer than anyone else’s. The mighty Apple hasn’t been selling as many ...

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TBWA recovers its mojo for Apple iPhone

By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping campaigns from 72andSunny in the US – but Apple now seems to be winning the marketing war. Samsung recently reported ...

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Now Samsung says Galaxy Gear holds key to romance

For some reason this opus from Samsung – which we might as well call Jack and Amy’s Galaxy Gear romance – has taken a fearsome amount of stick over in the US. Cheesy is just one of the more polite ...

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Apple says a traditional Christmas needs an iPhone

Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from TBWA Media Arts Lab, has caused a bit of a stir with its reveal that the gadget-obsessed teeny geek is ...

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Apple and TBWA produce another campaign searching for an idea

We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...

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Apple loses the plot with new TBWA iPod ad

Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the ...

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We’re a mobile company now claims embattled Facebook boss Mark Zuckerberg

Which will be news (possibly welcome news) to Facebook shareholders who have seen the value of their stock in the post-IPO company halve from $38 to around $19. CEO Mark Zuckerberg, still worth billions, told a TechCrunch conference that his ...

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