Tag Archives: IBM

IBM and Salesforce team to create giant AI CRM offer

Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of artificial intelligence (A1) to help create more creative “magic.” You can’t put the genie back in the bottle as we ...

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This is what the IBM ‘cloud’ is supposed to look like

Here’s a campaign to gladden the hearts of datanozzles (as my friend George Parker would describe them), IBM’s visualisation of its own ‘cloud.’ From Ogilvy New York and Park Pictures. Such clouds are the stuff of modern computing, designed to ...

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McDonald’s and IBM’s Watson are Oscars star turns

By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are a couple of advertisers who seemed to have spent their money wisely. McDonald’s looks like it may be turning things ...

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Bob Dylan makes lyrical debut in big new IBM campaign

Sir Martin Sorrell, big data’s biggest fan, will love this one. Don’t know if he’s a Bob Dylan fan but the great troubadour makes his biggest ad appearance so far, debating his song lyrics with IBM’s Watson in a new ...

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