IBM
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WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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Ad Tech
IBM and Salesforce team to create giant AI CRM offer
Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of…
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This is what the IBM ‘cloud’ is supposed to look like
Here’s a campaign to gladden the hearts of datanozzles (as my friend George Parker would describe them), IBM’s visualisation of…
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McDonald’s and IBM’s Watson are Oscars star turns
By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are…
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Michael Lee of Madam: the two key questions every brand needs to ask itself
No Suspense. No build up. Here they are: What does the brand love? What does it want more of in…
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Bob Dylan makes lyrical debut in big new IBM campaign
Sir Martin Sorrell, big data’s biggest fan, will love this one. Don’t know if he’s a Bob Dylan fan but…
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Microsoft’s bizarre decision to review ads before a new CEO comes is manna from heaven for WPP
Microsoft, one of the world’s biggest advertisers with a spend comfortably ahead of $1bn, is about to review everything, according…
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Ogilvy’s Graham Fink picks his Desert Island Ads
Graham Fink began his career at Collett Dickenson Pearce as the youngest member of, arguably, the most talented creative department…
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AdScammer and author George Parker picks his Desert Island Ads
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.”…
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