Tag Archives: IBM

Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of artificial intelligence (A1) to help create more creative “magic.” You can’t put the genie back in the bottle as we ...

Here’s a campaign to gladden the hearts of datanozzles (as my friend George Parker would describe them), IBM’s visualisation of its own ‘cloud.’ From Ogilvy New York and Park Pictures. Such clouds are the stuff of modern computing, designed to ...

By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are a couple of advertisers who seemed to have spent their money wisely. McDonald’s looks like it may be turning things ...

No Suspense. No build up. Here they are: What does the brand love? What does it want more of in the world? Two simple questions that are designed to help define what the brand is all about, what it believes ...

Sir Martin Sorrell, big data’s biggest fan, will love this one. Don’t know if he’s a Bob Dylan fan but the great troubadour makes his biggest ad appearance so far, debating his song lyrics with IBM’s Watson in a new ...

Microsoft, one of the world’s biggest advertisers with a spend comfortably ahead of $1bn, is about to review everything, according to a report in Ad Age. And I’m sure the people ‘familiar with the matter,’ as they say these days, ...

Graham Fink began his career at Collett Dickenson Pearce as the youngest member of, arguably, the most talented creative department ever in the UK. He went on to produce award-winning work at GGT, Saatchi & Saatchi and WCRS before becoming ...

I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best ...

With all of the worrying news on the UK retail scene (Comet, Jessops, now HMV) it makes me wonder to what extent management of these companies genuinely listen to what the great unwashed actually think. I fully understand the energy ...