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Bob Dylan makes lyrical debut in big new IBM campaign

Sir Martin Sorrell, big data’s biggest fan, will love this one.

Don’t know if he’s a Bob Dylan fan but the great troubadour makes his biggest ad appearance so far, debating his song lyrics with IBM’s Watson in a new global campaign from WPP’s Ogilvy & Mather. (Watson is a ‘cognitive thinking’ thingy, a bit cleverer than Apple’s Siri by the sounds of it).

This is supposed to be the start of a whopper campaign so a bit early to judge.

What the hell, it’s Bob. MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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