Tag Archives: Heinz

BBH borrows from the past for new Heinz campaign

Beans Meanz Heinz often tops informal polls of the best ad line so it’s clever of BBH to bring it back as it sets to work on what should be a big account. And you need all the help you ...

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Buffett and 3G favourite David raids Mad Men for Heinz

in may ways Mad Men, with its confidence and bravado, makes a refreshing change from the hand-wringing supposed humility of agencies today but what hasn’t changed are the politics of the pitch. A Mad Men theme was Sterling Cooper’s efforts ...

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ASA cans Heinz ‘Can Song’ campaign

UK ad watchdog the Advertising Standards Authority (ASA) has banned this rather nice BBH ad – ‘Can Song’ – on health and safety grounds following a number of complaints. It says there’s a danger of children trying to do it ...

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Heinz picks BBH for Europe business after fraught pitch

Winning Heinz’s European business would usually be cause for breaking out the bunting. The fact that the account has gone to BBH, ahead of M&C Saatchi and CHI, will raise more eyebrows in London’s adland than cheers. The reason being ...

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Can Heinz recapture its glory days with new agency?

Heinz has announced that it’s looking for an agency for its “local and European Heinz-branded products.” The interesting thing will be to see who wants the business. AMV BBDO doesn’t seem to want it any more, having fallen out with ...

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Kraft/ Heinz $100bn merger marks end of a brand era

Ten year ago Kraft and Heinz getting together would have been a huge story. Now, even though they’re finally doing it in a deal valued at up to $100bn, it looks like two dinosaurs huddling together for warmth. Heinz, now ...

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