Tag Archives: Heinz

Heinz mocks its tardiness for (belated) pasta sauce launch

Very nice to see some old-style print and posters, devised for Heinz’s new pasta sauces from the rather unlikely source of Wunderman Thompson Spain. Most noteworthy posters these days are digital extravaganzas or stunts, like Marmite’s collapsing car. But Heinz ...

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Heinz claims first for interactive recipe on TikTok

TikTok seems to be taking over the media world – is it going to be better for us than Facebook and Google? – and now Heinz is claiming a first with a partnership with food and drink social publisher Twisted ...

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Heinz plumbs new depths of naffness with Sheeran

Ed Sheeran mania shows no sign of abating at Heinz, as elsewhere. The gloomy warbler must be the UK’s richest pop singer – he’s been buying up what seems like most of the county of Suffolk – and the duo’s ...

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Now Ed Sheeran takes to a bigger screen for Heinz Ketchup

We noted Ed Sheeran’s Instagram praise of Heinz Ketchup a while back and now the unaccountably popular Sheeran is appearing in a full-on ad, by David (presumably the Ogilvy offshoot) from an initiative by Ed. Our man of the people ...

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Heinz shows it’s Instagram for everything – including ads

Heinz mayo is running a diverting social campaign through Deutsch parodying political “smear” ads, not knocking the competition but inviting us to pep up dry foods. https://www.instagram.com/p/ByQjyZ9lw88/?utm_source=ig_embed While back in the UK it’s signed up ketchup fan Ed Sheeran for ...

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Heinz is 150 again – from Canada’s Rethink

Last week we had BBH in London hymning Heinz’s 150th birthday, this time it’s Rethink in Canada. Not bad but too de trop. BBH’s ‘Clean Plates’ was a better idea. MAA creative scale: 5.

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BBH celebrates Heinz’s 150th in style

Heinz is celebrating 150 years in business, no mean achievement although whether or not it’ll see that many more now it’s been welded to Kraft in Kraft Heinz is a moot point. Tomato Ketchup still flies the flag and it’s ...

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BBH borrows from the past for new Heinz campaign

Beans Meanz Heinz often tops informal polls of the best ad line so it’s clever of BBH to bring it back as it sets to work on what should be a big account. And you need all the help you ...

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Buffett and 3G favourite David raids Mad Men for Heinz

in may ways Mad Men, with its confidence and bravado, makes a refreshing change from the hand-wringing supposed humility of agencies today but what hasn’t changed are the politics of the pitch. A Mad Men theme was Sterling Cooper’s efforts ...

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