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Beans Meanz Heinz often tops informal polls of the best ad line so it’s clever of BBH to bring it back as it sets to work on what should be a big account. And you need all the help you ...
Read More »BBH borrows from the past for new Heinz campaign
Buffett and 3G favourite David raids Mad Men for Heinz
in may ways Mad Men, with its confidence and bravado, makes a refreshing change from the hand-wringing supposed humility of agencies today but what hasn’t changed are the politics of the pitch. A Mad Men theme was Sterling Cooper’s efforts ...
Read More »ASA cans Heinz ‘Can Song’ campaign
UK ad watchdog the Advertising Standards Authority (ASA) has banned this rather nice BBH ad – ‘Can Song’ – on health and safety grounds following a number of complaints. It says there’s a danger of children trying to do it ...
Read More »BBH adds Experian to new business haul – presenting yet another creative challenge
BBH has beaten Hometown, J. Walter Thompson and Saatchi Masius to win Experian’s CreditExpert account, which lets consumers access their credit scores. As such it’s hardly the world’s most cuddly product (most people hate the idea that some computer or ...
Read More »Now Unilever puts the squeeze on agency fees with move to ‘zero-based’ budgeting
Everyone’s at it: reducing (or trying to) the amount they spend on agency fees. Procter & Gamble is trying to chop $500m from the amount it pays agencies (in the summer it announced it had so far saved $300m) and ...
Read More »CHI wins Kraft Heinz sauces consolation prize
You don’t win anything by coming second, as countless football managers remind us as they’re wheeled before the cameras. Well sometimes you do, CHI & Partners has won Kraft Heinz’s non-Heinz sauces – HP, Lea & Perrins and Amoy – ...
Read More »Heinz picks BBH for Europe business after fraught pitch
Winning Heinz’s European business would usually be cause for breaking out the bunting. The fact that the account has gone to BBH, ahead of M&C Saatchi and CHI, will raise more eyebrows in London’s adland than cheers. The reason being ...
Read More »Can Heinz recapture its glory days with new agency?
Heinz has announced that it’s looking for an agency for its “local and European Heinz-branded products.” The interesting thing will be to see who wants the business. AMV BBDO doesn’t seem to want it any more, having fallen out with ...
Read More »Kraft/ Heinz $100bn merger marks end of a brand era
Ten year ago Kraft and Heinz getting together would have been a huge story. Now, even though they’re finally doing it in a deal valued at up to $100bn, it looks like two dinosaurs huddling together for warmth. Heinz, now ...
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