Now Ed Sheeran takes to a bigger screen for Heinz Ketchup

We noted Ed Sheeran’s Instagram praise of Heinz Ketchup a while back and now the unaccountably popular Sheeran is appearing in a full-on ad, by David (presumably the Ogilvy offshoot) from an initiative by Ed.

Our man of the people (bar a few millions) is in a posh restaurant.

It’s already a YouTube hit and the goofy Sheeran carries it off pretty well.

MAA creative scale: 7.

PS After Elton John for John Lewis and now Sheeran will we be seeing more music stars in ads? They don’t make as much money as they did from records after all.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.