Halifax, one of the biggest UK banks, has a new chief customer officer in Lloyds Banking Group’s Catherine Kehoe, a shiny new ad agency (and customer experience agency) in New Commercial Arts and a bold new promise to “create a ...
Read More »Halifax debuts new ScreenX “surround you” cinema ads
Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of ...
Read More »Halifax tries to “make it happen” for would-be home owners in new adam&eveDDB campaign
Spring has sprung in the UK (it’s bucketing down with rain in my corner of the metropolis) and it seems a new recession is on the way as businesses and consumers despair of anything good emerging from the Brexit farrago. ...
Read More »Why Lloyds’ big budget advertising just draws attention to the bank’s shortcomings
Lloyds Banking Group and, by extension its ad agency adam&eveDDB, is getting it in the neck for its ‘By your side’ ad campaign, the one with the black horse/horses. A majority of the UK public think the only side Lloyds ...
Read More »Halifax joins the lottery business in new A&E campaign
Here’s the new Halifax ad from adam&eveDDB, a campaign that began with Warner Brothers’ Top Cat and then the Flintstones and has now moved on to Thunderbirds’ (I think) Lady Penelope and her long-suffering butler Parker. Who discovers financial independence ...
Read More »Now A&E trundles out The Flintstones for Halifax
Adam&eveDDB is back with the second instalment of its new campaign for Halifax, featuring Warner Brothers cartoon stars. First up we had Top Cat and now it’s the turn of The Flintstones, enthusing about Halifax’s generous offer to bung you ...
Read More »Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April
April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from ...
Read More »Halifax brings back Top Cat in new blockbuster campaign from adam&eveDDB
Halifax has been regaling us for years with not-so-heavenly choirs hymning the praises of its various offers. It was probably quite hard to change the theme to something more adventurous as the bank (now owned by Lloyds) recovered from the ...
Read More »Halifax targets children in new adam&eveDDB campaign
Halifax is bigging up its selection as the UK’s best children’s account provider (by whom and on what grounds? with a new campaign ‘Charlie Clarke’, through adam&eveDDB. Financial services voiceovers are interesting aren’t they? For decades the default option has ...
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