Halifax joins the lottery business in new A&E campaign

Here’s the new Halifax ad from adam&eveDDB, a campaign that began with Warner Brothers’ Top Cat and then the Flintstones and has now moved on to Thunderbirds’ (I think) Lady Penelope and her long-suffering butler Parker. Who discovers financial independence courtesy of a Halifax draw.

The deal being they give you a ticket in their own version of the lottery if you save your money at minus one per cent or whatever their best savings rate now is.

Makes Paddy Power look like the Bank of England.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.