Tag Archives: grey

WPP’s Grey and JWT win lion’s share of giant bank HSBC’s £400m ad budget

WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT ...

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Dentsu boss Tim Andree sets out new China strategy

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

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Why going Grey (to the ad agency) is easier said than done in Japan

We remarked the other day, apropos Coca-Cola, that clients were beating a path to Grey Advertising’s door. But if you want to do that in Japan it’s tricky, the office is tucked away. One version has it that it takes ...

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My pick of 2012: Guardian, Samsung, Directv, Carlton…. and Grey!

“I wish I’d done it” is the subjective test for a great ad. Which of this year’s crop of TV ads makes my list? Chipotle? Not really. The Guardian’s ‘Three Little Pigs’? Maybe, but I still prefer Webster’s ‘Points of ...

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