Tag Archives: grey

Can WPP’s Team News wave a magic wand over embattled News international?

News International has made its choice from the WPP agencies involved in the closed pitch for its business and the winners are: Grey, M/SIX (formerly CHI Media), Ogilvy One (direct) and Ogilvy Change (‘behavioural science’ apparently). WPP losers are creative ...

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TBWA London to take lead role on $100m global Aquafresh account

Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its ...

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Now Sorrell scores £28m News International in another closed WPP pitch

This is becoming a bit of a trend, News International has awarded its £28m ad account (does it really spend that much on external media?) to holding company WPP. WPP is to set up ‘Team News’ to handle News international’s ...

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Grey boosts Latin America creative line-up with Santo’s Lucas Panizza

Santo Buenos Aires creative director Lucas Panizza is joining WPP-owned Grey as ECD of Grey and integrated shop G2, a further sign of the huge investment pouring into Latin American agencies in advance of the 2014 World Cup and 2016 ...

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BMW sticks with KBS&P in US after four-way shoot-out – is this an end to Joy?

MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split ...

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Mendelsohn and Phoenix to drive Karmarama expansion

The IPA’s first woman president Nicola Mendelsohn is clearly not content to rest on her industry laurels and she’s just brought in private equity group Phoenix to help drive expansion at Karmarama, the agency she joined as executive chairman from ...

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