This is creative with a vengeance, audio platform SoundCloud’s piece commemorating the 25th anniversary of the fall of the Berlin Wall – by recreating the wall in sound. Grey Berlin was involved too, which gives it three Cannes Grand Prix so far I think.
Here’s why and how they did it.
It isn’t a radio campaign as we know them, of course but not many of the big award winners at Cannes have been ‘ads as we thought we knew them.’
Still, it would be churlish to quibble about this.