DLKW Lowe has won the British Heart Foundation account; the end result of a controversial pitch as the charity had won numerous plaudits – and even, it seems, saved a few lives with previous agency Grey’s campaign featuring hard man actor Vinnie Jones. The review followed the appointment of a new CEO at the BHF.
DLKW pitched against Grey, M&C Saatchi, Publicis and others for what has become one of the UK’s most high profile charities.
BHF head of social marketing and brand Nick Radmore says: “We’re excited to be working with DLKW Lowe. Their pitch was strategic, creative and full of energy. We’re looking forward to working with them to continue saving lives and fighting for every heartbeat.”
Richard Warren, CEO, DLKW CEO Richard Warren says: “We’re thrilled to be appointed, and are passionate about helping BHF become a world class, cohesive, modern, integrated brand.”
Fighting for every heartbeat, indeed. Presumably this will appear somewhere in DLKW’s first campaign.