OK, let’s get down to the important stuff. Can the planet – or, more particularly, its wildlife – be saved from the depredations of climate change? According to Volvo and Grey London it can, in this new film which is ...
Read More »Ex M&C Chicourel joins Panczyk’s revival bid at Grey
One door opening when another closes has (nearly) always been the way in adland although one suspects there are quite a few people waiting for the next door to open as agencies – in the UK and US anyway – ...
Read More »More strife at ever-changing Grey London as creative chairman Adrian Rossi quits
It goes from bad to worse at Grey London, not so along ago the creative jewel in WPP’s armoury of creative agencies along with its much bigger sibling Grey New York. Now Adrian Rossi (below with London CEO Anna Panczyk), ...
Read More »Now CMO Sarah Jenkins quits Grey London — who’s left?
Would the last person to leave Grey London please turn out the lights? After CCO Vicky Maguire’s defection to Havas comes the news that CMO Sarah Jenkins (left) is moving to the role of MD at Saatchi & Saatchi. Jenkins ...
Read More »Grey London wins Tuborg’s global creative account
Grey London (or Valenstein & Fatt as it’s currently styling itself to celebrate its centenary/founders) has won Carlsberg-owned Tuborg’s global creative account. Grey has been tasked with launching a new global, multi-platform campaign continuing Tuborg’s music-related pitch. Last year Tuborg ...
Read More »Grey offers up more animal magic for McVitie’s
Everybody knows that the internet, most notably YouTube, loves kittens and biscuit maker McVitie’s, courtesy of agency Grey London, is taking the obsession with young, mostly furry, animals several stages further in its current campaign. Here’s the latest, for Christmas, ...
Read More »Grey London dives in head first for new Volvo
Grey London has produced its first ‘global’ ad for new client Volvo and it’s setting the bar pretty high, promising to revolutionise boring old car advertising. It first effort is an online film, ‘Seek Feeling,’ for Volvo’s venerable XC60 SUV, ...
Read More »Grey wears its heart on its sleeve for the unlovable Sun
It’s rather doubtful that British newspaper the Sun loves anything apart from its own sales figures and pleasing Mr Murdoch. Grey London, the spearhead of WPP’s ‘Team News,’ is struggling manfully to make us love the unlovely tabloid and its ...
Read More »Grey London trims up P&G’s Gillette
Grey London’s quite a lively agency these days – as is Grey New York – and its latest effort is ‘100 years of hair’ for P&G’s Gillette. Very good, although I suspect it won’t seduce customers who wonder why Gillette ...
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