Grey wears its heart on its sleeve for the unlovable Sun

It’s rather doubtful that British newspaper the Sun loves anything apart from its own sales figures and pleasing Mr Murdoch.

Grey London, the spearhead of WPP’s ‘Team News,’ is struggling manfully to make us love the unlovely tabloid and its latest effort is to plug the start of Premier League football next weekend.

So is ‘We Feel Football’ a credible proposition for the paper with a heart of stone? ‘Fraid so but you can’t fault the agency for effort. And it’s a clever choice of tune.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.