Grey London (or Valenstein & Fatt as it’s currently styling itself to celebrate its centenary/founders) has won Carlsberg-owned Tuborg’s global creative account.
Grey has been tasked with launching a new global, multi-platform campaign continuing Tuborg’s music-related pitch. Last year Tuborg partnered with music trio Major Lazor and local artists to point drinkers at global music.
Be nice if they just sold beer, but there you go.
Tuborg global brand director Vsevolod Nikolaev says: “With a new strategy and renewed emphasis on our audience, we’re thrilled to be working with V&F on our latest brand campaign. The agency presented us with digital-first, integrated activation ideas rather than just ads – and its attitude of creating and influencing popular culture fits perfectly with what we’re trying to achieve.”
Agency CEO Leo Rayman says: “Tuborg is a global brand and the envy of many an agency. With accelerating growth in emerging markets and a culturally-connected audience to die for. We’re excited to partner with a brand equally inspired by strategic firepower and a commitment to creating famous and hardworking ideas.”