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Google unveils Ten Commandments for YouTube hits
Those of you who want to create a world-beating viral ad on YouTube (most of you I expect) need look…
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Paul Marsden: Listen to Google – when the internet disappears so will digital marketing
Digital marketers be afraid. Very afraid. The biggest internet company on the planet has informed the world that the internet…
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Ad Tech
Google takes aim at mobile with Google Nova plans
Google badly needs a new idea – or a new idea that actually works. Its search business is gradually losing…
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Ad Tech
Paul Marsden of Syzygy: Googles wades into the Premium Web with Contributor and Music Key
This year, the World Wide Web turned 25 and grew to over one billion websites, confirming the Web as the…
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Ad Tech
Xaxis boss Brian Lesser on the future of digital video and WPP’s role in a brave new media world
One thing we will be hearing a lot more about in 2015 is ‘programmatic’ TV and video and WPP is…
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Ad Tech
Facebook to launch business challenge to Linkedin
Facebook is close to unveiling a rival to business networking site Linkedin according to a report in the FT. The…
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News
Patrick Collister of Google: why there’s never been a better time to be a creative
Patrick Collister, one of the UK’s best-known creative directors and a member of Creative Social, is now head of design…
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Google boss reveals..world according to Google
Cannes 2014: You always have to take any talk by Google at a conference like this with a relative pinch…
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Jane Austin: why WPP boss Sir Martin thinks there should be a Grand Prix for data
Cannes 2014: What do you buy the man who has bought everything? If you’re looking for a present for Sir…
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